About Us

Who We Are Welcome to Saodimallsu, a knitwear brand born from a deep understanding of "real wear". We are dedicated to knitting a good sweater for the real lives of real women. Designed primarily for mature women aged 30 to 45, our brand understands that you have a stable sense of style and do not blindly follow trends, yet you still desire freshness in your wardrobe. Whether you are confident and capable at work or relaxed in your daily life, we provide clothing that is both fashionable and truly wearable.

Our Mission: Inclusivity as Our First Principle At Saodimallsu, inclusivity is our first principle. We promise to provide inclusive fits that embrace real body shapes, combined with affordable pricing for effortless style.

  • Embrace all body shapes: Our designs feature drop shoulders, relaxed armholes, and moderate lengths that are flattering for all body types.

  • Embrace different ages: We create styles that allow women to effortlessly find pieces that naturally showcase their unique charm.

  • Embrace all occasions: From work commutes to staying at home, weekend outings, or social gatherings, one piece covers it all.

Our Philosophy: 70% Assurance + 30% Delight We believe in offering fashion knitwear that balances reliability with a touch of surprise.

  • 70% Assurance: We guarantee inclusive fits, skin-friendly fabrics, classic colors, and durable quality as the core attributes of every Saodimallsu piece.

  • 30% Delight: We incorporate subtle trendy elements, seasonal colors, and thoughtful details to make dressing fun, inspiring, and never boring.

Our Design Vision Our character is casual and stylish, inclusive and diverse, caring, and friendly. Our ultimate design philosophy is to infuse fashion into everyday life, allowing every woman to showcase her unique brilliance in relaxed and effortless outfits.